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Worcester BID Marketing Strategy
After a tendering process we commissioned a local company to produce a marketing strategy which allows us to ensure that we target the right audience for campaigns using the right means of conveying them. As part of this we have also carried out a survey to 24,600 residents of Worcestershire on, amongst many other issues, what attracts them to Worcester and what puts them off to help us fill a gap in the research which we already had available to implement in the Strategy. This was produced in March 2011 and really helped us to kick off the marketing projects within the BID making sure that the money is spent effectively and efficiently. It is available on request by emailing [email protected] with the Executive Summary available to download below.
Click here to download BID Marketing and Brand Strategy Executive Summary.pdf
