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Spreading the Word
Project Update:
After a tendering process we commissioned a local company to produce a marketing strategy which will allow us to ensure that we target the right audience for campaigns using the right means of conveying them. As part of this we have also carried out a survey to 24,600 residents of Worcestershire on, amongst many other issues, what attracts them to Worcester and what puts them off to help us fill a gap in the research which we already had available to implement in the Strategy. This was produced in March 2011 and will really help us to kick off the marketing projects within the BID making sure that the money is spent effectively and efficiently. It is available on request by emailing [email protected] with the Executive Summary available to download below.
We have given 28 businesses in Mealcheapen Street St. Swithins Street Trinity Street
We have produced a Christmas magazine (click on the image above) aimed at promoting Worcester
We have the Worcester Chocolate Weekend event on 8th to 10th April.
We have had 16 acts as part of our Street Entertainment programme (see images below). They have featured in Pump Street Broad Street Friar Street Mealcheapen Street Cathedral Plaza
We have set up a new Loyalty Card, the Employalty Card for employees of BID businesses to utilise through offers made by other BID businesses. This will help to market businesses to the 16,200 people who work in the city centre. We have over 75 businesses offering discounts and offers and 1,340 cards issued to employees as at the end of March 2011.
Click here to download BID Marketing and Brand Strategy Executive Summary March 2011.pdf
Last updated: 06/04/2011 10:31:33
