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The BID Marketing Sub Group

The BID Marketing Sub Group has been set up to consider projects which are related to marketing and promotion ensuring that the projects are appropriate, best value and are in line with the findings of the soon to be published Marketing Strategy and the contents of the BID Business Plan. The group comprises employees of BID businesses who have volunteered their time to meet no less than 8 times per year. They make recommendations to the BID Board and have a set of Terms of Reference which are available to view below.

The Marketing Sub Group comprises:

Phil Kear (Chairman), Director, Mountain Shack - representing Independent Retailing*

Erica Burlace, Centre Manager, CrownGate Shopping Centre - Landlords*

Dean Hill, Owner, Tramps / Mode / Velvet Lounge - Entertainment and Leisure*

Roy McDonald, Marketing Consultant, Diglis House Hotel - Tourism & Hospitality

Kelly Lyons, Marketing Manager, Rabjohns - Professional / Office Sector

Ed Nixey, Owner, Kall Kwik - Retail / Business to Business

Rachel Gowers, Head of Marketing, Worcester College of Technology

Maggie Huckfield, Store Manager, House of Fraser - Multiple Retailing

* indicates BID Board member

Click here to download Worcester BID Marketing Sub Group Terms of Reference.pdf