Corporate Information

VisitWorcester runs a variety of projects for example city centre audits, it works with retailers for example on Christmas promotions, Sunday trading and late night opening and is a key partner in various local groups such as the Worcester CityNet Anti-Crime Group and Worcester Nightsafe as well as the Worcester Alliance, Safer Worcester and the Worcester Festival among many others.

VisitWorcester also runs events, for example, the Worcester Christmas Fayre, continental markets and local producer arts' markets, the Strawberry Festival and many more as well as managing other events which take place in the Highway on behalf of Worcestershire County Council.

VisitWorcester provides a range of tourism services including the running of the city's Visitor Information Centre in the city's prestigious Guildhall in High Street. It works closely with tourism businesses in the city and also with Destination Worcestershire, the countywide tourism marketing partnership, on matters related to tourism marketing.

• A tourism grant from Worcester City Council
• Core funding from local businesses
• Earned income from trading activities

The organisation's vision for Worcester is:

• Quality built environment
• Vibrant and safe atmosphere by day and night
• Programme of cultural activity (arts, events, heritage)
• Quality and variety of shops
• Quality and variety of places to eat, drink and stay.